Tip # 13
OWNER ANXIOUS TO SELL
a car can be quite an adventure. It seems as though when you have a car that you
don't wish to sell, everybody wants it. On the flip side, when they know you are
selling, hesitation and retreat are their response.
Why are things more enticing when they are beyond reach?
Human nature instills a set of instincts which overpowers rational thought. Competition,
envy, lust, conquest and power have always been civilizations nemesis . Man becomes
befuddled when in a quandary.
When the owner decides to part with his vehicle, people assume there must be
a reason for his waning desire. Suddenly a red flag is raised in the prospective
buyers mind. Caution and reality blast his senses as he assesses the sacrifices necessary
to procure this coveted item.
The selling of a vehicle has been compared to going fishing. Presentation is
almost as important as the bait when attempting to attract buyers attention.
Finding the right buyer is essential. Sometimes it's easy, sometimes it seems
impossible to find that special victim who's willing to accept the ramifications
of the transaction. Time and advertising increases exposure to perspective purchasers.
The all mighty dollar plays a key roll in nearly every transaction. Impulse works
to the sellers advantage. No one wishes to boast to his peers of his acquisition
if he paid slightly more than fair market value.
Bragging rights are instantly bestowed onto those who feel they received the
better part of the deal, or if the lopsidedness of the deal took advantage of the
other party's interests.
Setting the asking price slightly below the perceived value can often coax that
potential buyer to jump at the bait. Set the hook, securing the deal.
Fill out the bill of sale, sign the ''pink slip'', relinquish the keys and send
in your release of liability, then run to the bank.